Ro’s GLP-1 Insurance Checker
$75MM
added annualized gross profit
+56%
conversion
>½
of Ro’s new patients now come through it
The want
People who’d heard about GLP-1 medications wanted one answer before anything else: will my insurance pay for it?
The obstacle
Many people never understood their coverage, so they never started.
What I built
Ro’s first free acquisition tool: a checker that answers the coverage question up front, before anyone signs up. I drove its development and its growth, and kept optimizing it after launch.
What happened
Conversion rose 56%, adding about $75MM in annualized gross profit. The checker now brings in more than half of Ro’s new patients.










